of consumers use Amazon to find a product before making a purchase
will check alternatives, background information and prices on Amazon if they come up on a potential purchase in a store
say even if they find something that seems right on another site, they will usually look on Amazon to find other options
won’t look anywhere else if they see a product that looks suitable on Amazon
Current product listings can convey an inappropriate brand message, have inappropriate product copy, low quality and misrepresentative product images.
Any seller appears to be able to own the ‘Buy Box’. Other sellers can misrepresent the brand by using low quality descriptive content, not reinforcing the brand’s message and by undercutting minimum advertised prices (MAP).
As a brand owner, it’s essential to own the communication channel with potential buyers. Other sellers can communicate directly with buyers, with the risk of them being off-message, inaccurate and even misleading.
If your product receives a negative, unjustified review, it needs to be addressed. Respond, as the Brand Owner and restore your reputation quickly.
of Amazon customers never click past the first page of search results
of Amazon shoppers click on the first product featured on a search page
of clicks are on the first 3 items displayed in search results
of clicks are on brands on the first page of search results
Fuel’s 20+ years of working with clients to communicate their brand’s values enables us to identify the key assets and value proposition of the brand and its products for the Amazon marketplace. We then use these to map out the strategies needed to enhance discoverability and resulting sales. Our Product Positioning Analysis is the first step..
The majority of Amazon buyers know what they're looking for. Ensuring your product ranks as highly as possible in the search engine results pages ensures buyers discover your brand and products. Our in-depth keyword research, when combined with compelling descriptive copy, leads to Optimised Product Pages.
Once a potential buyer discovers you, they need to be encouraged to buy. Converting a visitor to a buyer is all about enhancing the brand experience, from additional Enhanced Brand Content (EBC) and A+ sections to launcing your own branded Amazon Store.
The Amazon marketplace is fiercely competitive. Newly launched brands and products need to compete directly against existing top ranking products, most of which will also have their product pages optimised for organic search discoverability. Both On-Amazon and Off-Amazon marketing strategies are critical to higher rankings in a crowded marketplace.
Amazon takes into account an extensive range of operational factors when determining your products' rankings. Understanding what they are and how your Seller/Vendor Account can be managed to optimise their performance is critical.