Based on your product’s key attributes, we determine which Amazon digital shelf or shelves the product should be placed on, and in which Amazon Categories it should appear.
We then focus in on the highest ranking products currently occupying these digital shelves and Categories, identifying their strengths and weaknesses and evaluating the opportunities for your product to compete successfully against them.
Finally, we recommend how to position the product, in order to ensure the highest potential positioning in the organic page rankings. This strategy then provides the framework for subsequent work in the Discovery, Conversion and Marketing phases – Keyword Research, Optimised Product Pages, EBC / A+ and On- and Off-Amazon Marketing campaigns.