The first place we start our research. What keywords are the Category leading products using? What levels of search traffic do these keywords have? Are they worth using?
What other high traffic keywords are relevant for the product? Which have the highest traffic?
Are there any additional high traffic keywords that are specifically relevant to the Catgory(ies) the product will be listed in?
Once the keywords have been harvested, they should be woven into the content of the product’s listing Page.