Amazon takes into account an extensive range of operational factors when determining your products’ rankings. Understanding what they are and how your Seller/Vendor Account can be managed to optimise their performance is critical.
From setting up your Amazon Account as a new seller all the way through to managing the day-to-day operations of an established seller, we provide brands with an end-to-end solution.
Account Setup
New Account Application Process
It’s almost never a straightforward process but we can support you through each step to ensure that your Account is configured to meet your objectives and performance reporting needs.
Brand Registry
Having you brand entered in the Amazon Brand Registry is essential. It “helps you protect your registered trademarks on Amazon and create an accurate and trusted experience for customers. Your enrollment provides access to powerful tools including proprietary text and image search, predictive automation based on your reports of suspected intellectual property rights violations, and increased authority over product listings with your brand name.”
The application process can be complex, however we have the experience to support you in getting it done.
On-going Managament
Reviews
The number of 4+ star Reviews a product receives from customers is a key driver of incremental sales, which in turn contributes to sales velocity and higher page rankings. Pro-actively soliciting Reviews from recent buyers is an extremely valuable, on-going activity that requires diligent management.
Customised Reporting
We can manage the day-to-day Seller or Vendor Central account and provide you with just the information you need to ensure customer orders are seamlessly fulfilled.
KPI Monitoring
Optimising the performance of the key operational factors that Amazon monitors and takes into account in your rankings is a critical task, involving the management of negative Reviews, the Q&A section, Returns and Order Defect Rates, In-Stock Rates and Perfect Order Percentage Rates.
Continuous Enhancement
The Amazon marketplace is continuously evolving. New competitors appear, algorithms are tweaked, policies and key metrics are updated. We ensure that your product listings and your overall performance are in synch with these factors.