Fuel for Amazon : The Adverts on the SERP
What is your brand’s strategy for Amazon? Part 3: The Adverts on the SERP
This is our 10-part Fuel for Amazon series on everything you need to know to understand your position with the world’s largest retailer and how we can help.
OK let’s go back to our red shoes search SERP from Part 2 of our 10 part Fuel for Amazon series and the arrangement of listings on a PC :
Look closely at the top two listings featuring a trainer and elegant sandal.
Notice the ‘sponsored’ above the product title. That’s an ad space listing. Paid for. Gets the page 1 feature through a variety of hurdles.
How does my advert for a sponsored listing get here?
Coming next – Part 4: The Digital Shelf