Fuel for Amazon : The Click Through to the Product Page
What is your brand’s strategy for Amazon? Part 5: The Click Through to the Product Page
This Is Part 5 of our 10-Part Fuel For Amazon Series On Everything You Need To Know To Understand Your Position With The World’s Largest Retailer And How We Can Help.
Ok so you have decided and decided to click further on a product listed on the SERP to see what it is all about.
Sticking with the red shoes search on a PC I have gone for the Greatonu Women Shoes Bow Tie which were featured as the 3rd main option after the sponsored and Our brand offerings on the 1st page of the SERP.
Here’s the product page. The next stage in the customer journey to entice your customer to buy.
Why did I make this choice? Well 64% of clicks are on the first 3 products listed. So that is something you need to bear in mind.
How do I make my product a likely click through?