Fuel for Amazon : The Product Page seduction – title, images, description, bullet points – here’s where the magic happens
The Product Page seduction – title, images, description, bullet points – here’s where the magic happens
This Is Part 6 Of Our 10-Part Fuel For Amazon Series On Everything You Need To Know To Understand Your Position With The World’s Largest Retailer And How We Can Help.
So here we have it – the place to woo and entice your customer further. You haven’t sold anything yet.
Put it all on show? Here’s a product page for a red shoe as seen on a PC.
From a multitude of images to the left of the screen through to sizing and colour options and a ‘Fit as expected’ rating there is a lot to contend with here.
A well-defined title, great product images, well defined bullet points and colour image options (features word red) presents the product with as many answers to questions a customer may have.
You may also see other bits which are equally important
- An advert for a competing brand for Camper Women’s Right Nina Closed Toe Ballet Flats
- Customers who viewed this item also bought
- To buy, select Size aka The Buy Box
- An advert for Armour Hoodies
- Sponsored (paid for) products related to this item (note the red theme)
But the point is getting this top half of the screen looking good (great images) and reading great (lots of optimised copy reflecting keywords and content specific to your product).